Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the Key IssuesThe key issue that Levi?s has to everywherecome is a missed opportunity to sell their blue dungaree jeans to upper class arse securities industry. Furthermore the competition has non throw off this mistake and appears to be using the patented Levi?s denim signature stitches in their own work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an onset of patent rights, it is hard to oerlook the decline in everyplaceall sales that the company is experiencing. Levis has experience dealing with a astray variety of the male object market for jeans with over one hundred twenty-five years in the business, and locating their operations in over one hundred ten countries, but these statistics do non supply to the overall problem ofSales have fallen because Levi?s made the switch form selling in proud priced retailers to third-year brush off stores, and left their professional clientele without a product. They captured a new market while failing to nurture the rare market. Unless Levi?s is able to issue their brand to their original target market, the brand will continue to automatically warehousing itself in the minds of their target market as an inferior penny-pinching and Levi?s will be faced with a unmanageable and dearly-won challenge of repositioning the brand.

SWOT AnalysisStrengths: The Levi?s dirt has been nigh for over 125 years with three old(prenominal) lines: Levis, Dockers and the Levi?s Signature Brand. The company withal sells their product to over 110 different countries. This gives Levi?s a core efficiency in experienc! ing economies of scale due to its global production. The company also holds a patent on the signature denim stitches with the cloth label. Levi?s also once dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a secure distribution... If you want to get a wax essay, order it on our website: OrderCustomPaper.com

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