'Lockheed Martin Exercise Essay\r'

' motion 1: The Lockheed Martin website gives the impression that this association strives to compensate ethics a top priority among its employees. Lockheed has successfully integrated selling ethics throughout its corporate culture by instituting mandatory ethics learning sessions. The federation requires that employees make every effort to attend in-person training; however Lockheed makes online training available to those who are ineffectual to attend to live training.\r\nThis ensures that each and every employee has the hazard to attend the ethics training session. In improver to having training sessions and requiring employees to acknowledge their completion of the course, Lockheed in any case has a clearly defined code of conduct, and the company expressly states its vision and values. The message of â€Å"doing what’s right,” respecting others, and doing the very high hat job possible are often restate on the corporate website. The website also lists nu merous superfluous links and resources for employees’ hold. Question 2:\r\nThe current good minute series does seem like it would be effective in establishing an ethical culture beca map the delineations amaze realistic scenarios. First, the videos describe the ethical issue along with potential consequences. Next, the characters experience a conflict in the workplace, and they must decide whether they should follow the company’s procedure and possibly face negative consequences, or simply let the incident go unreported. The video shows the characters as they go through a melodic theme process that is very similar to the expression a real Lockheed employee might react.\r\nOverall, the video series appears to be effective beca engross it presents ethical issues to employees in a way that is informative, entertaining, and the many an(prenominal) employees will likely chthonicstand and tie to the message that is being delivered. R. J. Reynolds Tobacco union Ques tion 1: R. J Reynolds must make many considerations when formulating a marketing strategy. The company’s website indicates that the discipline that has been released on wellness risks related to baccy use is a gravid concern.\r\nThe website seems to reflect that the company feels obligate to state that individuals who break ceased using tobacco and those who have never started should avoid tobacco products. There is also a statement that minors should not use tobacco under any circumstances (including flick to secondhand smoke) and that tobacco is harmful and no tobacco product has been deemed safe. The company also states that individuals should rely on statements by the Surgeon General and the CDC when making decisions nigh tobacco use.\r\nThese statements reflect pressure from governmental agencies and outside groups to inform the public about the serious health risks that are associated with tobacco. The company also mentions that tobacco use should be allowed in adult venues. This indicates that the company feels that late trends in smoking economy are unsportsmanlike and far too strict and are harmful to the business interests of tobacco companies. Question 2: R. J. Reynolds Company has used the negative impingement that increased health concerns have had on the company to portray itself as a morally and socially responsible.\r\nNot unaccompanied does the website convey information about health risks, nevertheless the company also uses changes in smoking regulation laws as a basis to encourage semipolitical activism, as stated on the Smoker’s Rights page. The media page also shows that the company has made large donations to community causes. These actions serve to portray the tobacco company as socially responsible and positive, though the company sells a product that has a negative impact on health and has consequently come under fire as a result.\r\n'