Consumer Decision Making Process for Purchasing Property in Spain Essay

This study has investigated the decision process of consumers buy proportion in Spain. The trace rivet on the underlying reasons for purchasing a property in Spain, the methods used by the purchaser to gather education and the boilersuit felicity with the purchase process. The intention of the report was to link current theories on consumer purchasing behaviour to the purchase of property abroad.The methodology used was deductive research employ a survey approach. The questionnaire was analysed by a means of Chi square and uncertain comparisons. The results were collected using a postal and an email questionnaire.The investigation revealed a croak link between the level of satisfaction of the purchase process and the level of culture and advice sought.The report concluded that the mass of respondents from the questionnaire purchased their property abroad as a vacation home and purchased from an estate operator.The gathering of information and the seeking of advice was p revalent among most respondents this was reflected in satisfaction levels and the overall purchase experience.The majority of consumers were overall, satisfied with their purchase. However, if given the opportunity to assume the purchase, most stated they would change something closely the process they followed. Many stated they would non use a Spanish agent again due to experiencing discourse problems. This body politic gives scope for future research in order to establish why communication weaknesses are present in the cater of Spanish properties to British citizens.