Battles In Brand Protection

Find an governing or daub that has suffered an witness impact. Louis Vuitton, lead story of the global leading brands producing lavishness leather goods, luggage, bags, men and womens wear, and other accessories, was founded in 1854, now part of French sumptuousness goods group of Moet Hennessy Louis Vuitton (LVMH). Its unique monogram printed canvas style with LV grade represents a world fashion classic, and maintains an unparalleled influence for centuries. Louis Vuitton (LV) was inbred much than 150 years; it was copied around the world much than 150 years. Like other multinational organization, when LV little by little establishes its global recognition, its brand take care suffered from increase counterfeiting and piracy activities. From its mark design to the present, LV constantly battled to entertain its brand image and customer interests. How has the organization responded? LV takes several steps to counterforce those change magnitude threats rega rding its humankind image and brand name. LV takes initiative direction in response of anti-plagiarism by posting legal vex on its official website at http://www.lvmh.com.

In the brand security system section, it concludes that the purpose of the bulletin is to inform the general public of the sensory faculty in assemble to reinforce anti-counterfeiting measures, and to make them as strong as possible. In addition, LV further implements its anti-counterfeiting outline by assigning more than sixty workers in different organization levels working closely with outside investigators and a group of lawyer s to wrap up with counterfeit and piracy re! lated problems. To combat piracy, LV eer be duty-bounded to take the legal means to protect itself, leading to lawsuits constantly warning of the progenitors who were greedy imitation thieves. correspond to Chinese Economics News website report, in the end of 2006, an 8,950 yuan master copy priced LV bag was sold at 49, 9 kwai in Carrefour, a French international hypermarket chain, ingrain branch. LV claims...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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