Lush Cosmetics is a brilliant company Essay

drenching Cosmetics is a brilliant comp any(prenominal) with a lot of new ideas and to the highest degree of extravagant proceedss are handmade and marked by the producer ( excessive, 2014). Nowadays, lavish become very popular around the world developing steadily. However, Lush still has a couple of problems to improve after researching described by 4Ps. To be clear-cuter, Lush will be compared with the some famous British cosmetics company The luggage compartment Shop (The trunk Shop, 2014).Compared with The Body Shop, Lush does not bewilder enough type of scratch upcare products, e superfluously for hu soldiery race (The Body Shop, 2014). Different kind of skin, such as neutral, dry, oil and sensitive skin has different demand of skincare products. It is clear to see the special man skincare products in The Body Shop, but there is no special man skincare product in Lush. Furthermore, the color, design and shape m early(a) an effect on how a product looks rather than ho w it works, but nevertheless the appearance of Lush product, the design and shape of product need to have a change (Lush, 2014). For example, when consumers buy the irregular soap back to home, it is so hard for them to find a place or a end to put these products as wetting. The shape of same soaps shape is round, which may upchuck anywhere, so that the designer should have a consideration for the customer how to preclude such irregular product when consumer use them at second time.The terms of the Lush products is a little higher than the same function products of other brands. For example, genius of the most popular products in Lush is Big, a shampoo, be 12.25 (Lush, 2014), and the same function shampoo in The Body Shop is 4.5. It is clear that the price of Lush product is expensive than others. Also, Lush improves their price formerly a year, The Big used to be 11.50 (Lush, 2013). At the same time, The Body Shop seldom improves its products price (The Body Shop, 2014).In the promotion human face of Lush, its promotion method is quite single. In the book edited by Adrian Mackay, Sim wholenesstti and Brenda (2004) indicate that the institution of Sales Promotion and the trade association specify promotion as A consumer or business directed merchandise activity that enhances product appeal by tolerateing an extra incentive to purchase or participate. Compared with The Body Shop, it shows special voucher code on their website, givehigh discount, and broad slant to the customer when they purchase everyplace a certain amount products. After browsing the Lush website, the provided promotion method found is that customers can get a free mask if they take six empty mask pots back to Lush shops. So this promotion is only for mask customers but mask is near one category of their product lines.For the place of local anaesthetic store, the consumer has very curb access to Lush products. To be more specifically, Lush only has one store in one city cen ter and do not have any counter in shopping malls. So the local store is always very crowded. Second, Lush does not corporate with any cosmetics website, so the only way to buy Lush products online is visit its functionary website. As it is not free shipping, consumers may be not uncoerced to pay the sparey fee when they only want to buy one or two products. It is also interesting to find Lush offer next day delivery and standard delivery for their products in their delivery training (Lush, 2014). However, standard delivery could take 3-5 working days to deliver a product. Most of Lush mask should be kept in fridge and used within three weeks. It is puzzled that how can they undertake the freshness of its products as it declared.Lush (2014), lush-history Online. purchasable from https//www.lush-hk.com/shop/info/4/lush-history Accessed 16/12/2014.The Body Shop (2014), History Online. Available fromhttp//www.thebodyshopcareers.com/gb/en/about-us Accessed 16/12/2014.The Body Shop (2014), Skincare Online. Available from http//www.thebodyshop.co.uk/skincare.aspx/skincare.aspx Accessed 16/12/2014.Lush (2014), Path Online. Available fromhttps//www.lush-hk.com/shop/product/category/path/136_141/ Accessed 16/12/2014.The Body Shop (2014), For man Online. Available fromhttp//www.thebodyshop.co.uk/skincare/mens-face-care.aspx/mens-face-care.aspxAccessed 16/12/2014.Lush (2014), Delivery information Online. Available from https//www.lush.co.uk/help/delivery Accessed 16/12/2014.MACKAY, A. 2004. Practice of Advertising, Routledge.