Pegasus Airlines Essay

Please read the case on page 36-37 and answer the following questions Question 1 Give sheaths of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts.What ar the implications of each for Pegasus practices? (10 points) --Examples of needs Pegasus customers need diversification. founts of wants Customers are willing to better the airline fellowship and reflect their opinions, mostly by the website Pegasus listens to you. examples of demands low-cost flights, pick amongst many destinations , good quality services, and discounts and proto(prenominal)(a) benefits for the customers.The implications of each for Pegasus practices are based on the orientation on customers. So, they want to satisfy their customers and watch their expectations.-Question 2 Describe in detail all the facets of Pegasus product. What is existence exchanged in a Pegasus transaction? (10 points) --Pegasus sells customers a product, a slate for a flight. Since it is a low-cost airline company, the tickets are not truly expensive and compared to other airline companies the tickets are cheap. But Pegasus is not a company with low quality service like most other low-cost airline companies, they in fact focus on consoling their customers. So besides the flight they give the customers all kind of discounts and benefits. For example they have a credit loyalty card to reduce insurance policy rate, have a refund strategy for when departure is delayed, give absent free tickets for winners of events onsocial networks. Also the company really meets the customers expectations and the company improves itself by listening to the customers voice. --Question 3 Which of the 5 marketing trouble concepts best applies to Pegasus? (5 points) --Pegasus wants to satisfy the customer as much as mathematical when they choose Pegasus airline by all kinds of discounts and benefits. This is a good example of the marketing concept, where the idea is that the organ izational goal is to deliver the desired enjoyment better than competitors by adapting your product/service to the needs and wants of the customer. So that way they definitely apply best to the marketing concept. --Question 4 What think of does Pegasus create for its customers? (10 points) -The most important value is that Pegasus has a great price-quality ratio. That is basically the main causal agent why they are so popular in Turkey and the neighbour countries, if Pegasus holds on to that strategy they seriously could be more successful. Other values that Pegasus gives their customers is that, Pegasus insures successful service through safety, training and is wedded employees, it employs creative communication with customers, it offers great destinations and easy access to international hubs and it uses cost-efficient management techniques, delivering low prices with a high-quality service experience. -Question 5 Is Pegasus believably to come to being successful in buil ding customer relationships? why or why not? (5 points)-The relatively good relationship between Pegasus and its customers, will highly likely be continued. -Because the economy of Turkey is soon stable, especially compared with the European countries and the United states. Which basically means that they could get continue with their strategy. Moreover Pegasus created a twitter and Facebook account several years ago. With which they keep close touch with their customers. Social media has been a great hype lately. Since the early 2000s social media became a great way to communicate with friends, relatives and even colleagues . in short enough companies found out that social media is good way to thrust commercials. Pegasus automatically focuses on the youth as their gull group. This is a target group that has been increasingly integrating social media such as Facebook and Twitter into their daily life. The youth of today is the customer of tomorrow That is the main reason that w e think that the relatively good relationship between Pegasus and its customers will be continued in the future. -